Sharon Zimmerman
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I am once again here to roast the terrible user experience that is known as the Facebook/Meta Business suite. No hierarchy, convoluted layout, few clear CTAs. Great job all round.
08:55 PM - Apr 17, 2023
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Sharon Zimmerman
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What's on my mind, Spoutible? What's on my mind is gold has been too high the past two weeks and it's a bad ride and I'd like to get off of the ride now. That's what's on my mind. Writing about it for tomorrow's newsletter because it's too much.
07:10 PM - Apr 17, 2023
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Sharon Zimmerman
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And since I am on a tear about better internet and better websites, where are my other #a11y folks on #Spoutible ? I recently completed an online course in #accessibility and I want to keep learning and applying what I learn to my client work and my own business.
02:42 PM - Apr 15, 2023
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Sneaky Burrito
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In response to Sharon Zimmerman.
My personal website pet peeve is having some enormous graphic that takes a bunch of time to load and then you have to click through to get to the actual site.

(Pleased to see the worst offender of this type I can remember has changed their game so I can't post it as an example.)
02:36 PM - Apr 15, 2023
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Sharon Zimmerman
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I think that advice is still uber-relevant to sm business owners as a way to stand out from the noise. As someone who wants the internet to be better and who advises clients on building a great shopping experience, my advice these days is NOT to follow the big guys, but to follow their own path -fin
Sharon Zimmerman @SharonZ
And the reason why all of this is wild to me is that way back in the olden days of 10 years ago, all of the eComm advice was about making the buyer's journey easier, more welcoming, helpful even.
02:35 PM - Apr 15, 2023
02:37 PM - Apr 15, 2023
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Sharon Zimmerman
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And the reason why all of this is wild to me is that way back in the olden days of 10 years ago, all of the eComm advice was about making the buyer's journey easier, more welcoming, helpful even.
Sharon Zimmerman @SharonZ
Or how eBay web design makes you think something is running out so you'll ignore that the listings are light on details because they are selling you something that you need. They are practically counting on you to ignore it.🧵
02:33 PM - Apr 15, 2023
02:35 PM - Apr 15, 2023
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Sharon Zimmerman
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Or how eBay web design makes you think something is running out so you'll ignore that the listings are light on details because they are selling you something that you need. They are practically counting on you to ignore it.🧵
Sharon Zimmerman @SharonZ
...how much of that spend would go towards building better websites with a better focus on accessibility and a better buyer's journey. Because it feels to me like many of these sites have abandoned a more welcoming feel in favor of making things harder but also more necessary (Think A*azon)🧵
02:31 PM - Apr 15, 2023
02:33 PM - Apr 15, 2023
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Sharon Zimmerman
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...how much of that spend would go towards building better websites with a better focus on accessibility and a better buyer's journey. Because it feels to me like many of these sites have abandoned a more welcoming feel in favor of making things harder but also more necessary (Think A*azon)🧵
Sharon Zimmerman @SharonZ
What it feels like, to me, a person who got their first job in eCommerce 15 years ago, is that companies actively disdain their consumers. When I read recently that big corporations were spending more on customer retention in 2022 than they had in the past, I wondered
02:29 PM - Apr 15, 2023
02:31 PM - Apr 15, 2023
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Sharon Zimmerman
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What it feels like, to me, a person who got their first job in eCommerce 15 years ago, is that companies actively disdain their consumers. When I read recently that big corporations were spending more on customer retention in 2022 than they had in the past, I wondered
Sharon Zimmerman @SharonZ
I do love reading through examples of bad web design to get a better handle on what sm-med business owners can learn and apply. That said, it's becoming clear to me that a lot of larger corporations have given up on better design 🧵 https://blog.hubspot.com/w...
02:27 PM - Apr 15, 2023
02:29 PM - Apr 15, 2023
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Sharon Zimmerman
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I do love reading through examples of bad web design to get a better handle on what sm-med business owners can learn and apply. That said, it's becoming clear to me that a lot of larger corporations have given up on better design 🧵 https://blog.hubspot.com/w...
02:27 PM - Apr 15, 2023
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Sharon Zimmerman
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One thing I do need to know is where are my fellow #PerryMasonHBO fans? Where and how are we obsessing over this week's episode?
01:56 PM - Apr 15, 2023
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Marisa Raymond
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Resist bot is great. And, even if you're lucky enough to have elected officials who care about democracy, bodily autonomy, and human rights, show them your support too!
Anonymous @Anonymous
This spout was removed because the account associated with it was suspended.
08:08 PM - Apr 13, 2023
05:24 AM - Apr 15, 2023
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phil_lewis_
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Mike Pence gets booed at NRA Convention in his home state
12:59 PM - Apr 15, 2023
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Sharon Zimmerman
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My snap analysis of what I am seeing on Upwork and subreddits about eCommerce is that someone somewhere is selling business advice that goes something like:
1 - build a website
2- ?????
3- Profit!
Saw multiple Upwork requests asking for both website building & "please find me some products to sell"
07:04 PM - Apr 14, 2023
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Sharon Zimmerman
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My guess is that everyone got the same "Let's start a trendy DTC website and brand" but neglected the whole "Let's develop a product first" part.

Also they were offering $13/hour so good luck with all that.
Sharon Zimmerman @SharonZ
My snap analysis of what I am seeing on Upwork and subreddits about eCommerce is that someone somewhere is selling business advice that goes something like:
1 - build a website
2- ?????
3- Profit!
Saw multiple Upwork requests asking for both website building & "please find me some products to sell"
07:04 PM - Apr 14, 2023
07:05 PM - Apr 14, 2023
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Sharon Zimmerman
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My snap analysis of what I am seeing on Upwork and subreddits about eCommerce is that someone somewhere is selling business advice that goes something like:
1 - build a website
2- ?????
3- Profit!
Saw multiple Upwork requests asking for both website building & "please find me some products to sell"
07:04 PM - Apr 14, 2023
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Only followers of this user (beec4240) can see their posts

Sharon Zimmerman
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I know that @cbouzy is busy and that there are so many features we could use, so add mine to the queue:
- An easier way to do threads
- A way to turn off seeing every echo (Kind of like how you can turn off retweets on the bird app)
03:09 PM - Apr 14, 2023
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Sharon Zimmerman
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This week on IG, I shared a blog post that I wrote in 2019 and it resonated so much more this time around. It was all about how body acceptance can still be an issue in jewelry, even when we think we are being fair. Basically, we need to do away with having "standard sample sizes" for rings🧵
02:54 PM - Apr 14, 2023
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Sharon Zimmerman
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12-year-old Sharon is laughing at this Spout and 48-year-old Sharon is only pretending not to laugh at it.
Myron Clifton @PresidentKamalasHand
New high res photos of Uranus and the rings around Uranus.

Photos courtesy of the James Webb Space Telescope
05:08 PM - Apr 13, 2023
05:24 PM - Apr 13, 2023
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Sharon Zimmerman
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My next newsletter was going to be another Tool Talk or jewelry skill tutorial, but I might need to do one on keeping up with your profit and pricing when gold prices are going buck wild.
If these prices stay at or near $2K lots of designers will be hurting if their pricing hasn't kept up
05:02 PM - Apr 13, 2023
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Sharon Zimmerman
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Sure, I don't HAVE to spend part of my day watching gold prices continue to inch up, but on the bright side, it does make me feel anxious.
Did I say 'bright side'? I meant JFC, higher gold prices only benefit gold investors who are only investing more bc they have less faith in the stock market.
04:36 PM - Apr 13, 2023
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Sharon Zimmerman
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Gold prices go up when investors get nervous - that's been happening for years. But did you also know that when gold prices go up, so do the most destructive forms of illegal gold mining? What I am saying is, if you are a gold investor, maybe chill it for a bit
02:34 PM - Apr 13, 2023
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Sharon Zimmerman
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Gold prices go up when investors get nervous - that's been happening for years. But did you also know that when gold prices go up, so do the most destructive forms of illegal gold mining? What I am saying is, if you are a gold investor, maybe chill it for a bit
02:34 PM - Apr 13, 2023
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Karen Dykstra
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Hot minute
Eddie Feldmann @EddieFeldmann
We need a name for the time between a crime is committed and we find out it was a right-wing conspiracy nut who did it.
01:56 PM - Apr 13, 2023
01:57 PM - Apr 13, 2023
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Sharon Zimmerman
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It won't shift the narrative from "SF is a cesspool" some desperately want to believe is true, but most homicide victims know their assailant. Bob Lee was, yes, another sad stat, just not in the way that VC bros thought. https://missionlocal.org/2...
02:21 PM - Apr 13, 2023
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TheLadyRed
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Mission Local has learned that San Francisco police this morning traveled to Emeryville to make an arrest in the April 4 killing of tech exec Bob Lee.

The alleged killer also works in tech and purportedly knew Lee.
10:58 AM - Apr 13, 2023
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Sharon Zimmerman
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My only hot take on _that_ episode of #Succession is that Connor is wearing Lily of the Valley as his boutonnière and yes it's a flower that is supposed to be a symbol of happiness, but it is also a super poisonous flower and I don't know if it was intentional, but either way, I love the symbolism.
10:23 PM - Apr 12, 2023
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Sharon Zimmerman
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If I see one more "whoops! I accidentally bought something from an AliBaba Reseller on Etsy bc it was SUCH A GOOD DEAL" I am going to lose it. If your Etsy jewelry is a "great deal" you are getting plated jewelry. It's going to fall apart & they likely used exploitative labor practices to make it.
06:02 PM - Apr 12, 2023
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Claudia Citro
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The kids are alright.
05:13 PM - Apr 12, 2023
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