Sharon Zimmerman
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This week on IG, I shared a blog post that I wrote in 2019 and it resonated so much more this time around. It was all about how body acceptance can still be an issue in jewelry, even when we think we are being fair. Basically, we need to do away with having "standard sample sizes" for rings🧵
02:54 PM - Apr 14, 2023
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Sharon Zimmerman
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In response to Sharon Zimmerman.
"Standard size" for rings is pretty meaningless. I might even argue that we don't truly know average ring sizes, because some designers' obsessions with having a sample size leave out many consumers. 🧵
02:56 PM - Apr 14, 2023
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Sharon Zimmerman
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In response to Sharon Zimmerman.
Put another way, if someone wears a size 9 ring, but your samples are only a size 6, then you've left this potential consumer out of the shopping process because they can't even try it on. They skip buying a ring entirely and you think "The average ring size is a 6 because no one buys a size 9🧵
02:58 PM - Apr 14, 2023
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Sharon Zimmerman
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In response to Sharon Zimmerman.
When in reality, you are influencing your own numbers by not offering other sample sizes. It's like when Victoria's Secret wouldn't offer larger cup sizes, or when *gestures at most of the fashion industry* clothing designers only offered a short range of sizes.🧵
02:59 PM - Apr 14, 2023
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Sharon Zimmerman
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In response to Sharon Zimmerman.
VS and other clothing brands were self-selecting their numbers and saying "See! No one buys the larger sizes! It's not a strong market!" And jewelry designers do the same. If you go to a show and only have size 6, you are very likely missing out on a wider market 🧵
03:02 PM - Apr 14, 2023
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Sharon Zimmerman
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Think of it this way - a size 6 ring can be tried on by anyone who wears a size 6 AND anyone who wears a size below a 6. That's not actually a very wide market sample. But a size 8? or a 9? Well now that can be tried on by an even wider audience. And you might even make the sale that day because🧵
In response to Sharon Zimmerman.
03:04 PM - Apr 14, 2023
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Sharon Zimmerman
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In response to Sharon Zimmerman.
as anyone who wears a size 8 ring or above can tell you, it is rare to find rings in your size "off the rack" so to speak. My plea to jewelry stores, designers doing shows and anyone working DTC is to please widen the selection of your sample sizes - inclusivity is good for business. End🧵
03:06 PM - Apr 14, 2023
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