I’m always interested in seeing how supermarkets embrace new technology, from self checkouts to face tracking. Now Migro (a Swiss supermarket chain) has introduced a scanner that tells shoppers how 'ripe' the avocados are.
06:53 AM - Feb 14, 2024
Running a charity fundraising campaign online? Campaigns are more effective at raising funds when they show a photo of someone helping themselves, rather than appearing as a victim and helpless.
06:31 AM - Feb 05, 2024
When it comes to online shopping, more and more people are ordering using their smartphones or tablet. And if you're a shopper who likes touching a product before buying, this change increases the odds that you'll buy something online.
06:36 AM - Jan 31, 2024
Are you studying for a PhD in Consumer Psychology or Marketing Science and contemplating working in industry after you graduate? Do you want to understand how a marketing agency works and see if it’s a good fit for you? If so, we might be able to help.
https://t.co/4VCUzzCdVa
https://t.co/4VCUzzCdVa
06:41 AM - Jan 30, 2024
Each year I pull together a list of marketing & market research agencies that specialise in consumer psychology. This is handy for students who are looking to understand what sort of roles are available after they graduate. Which agencies am I missing?
docs.google.com
06:48 AM - Jan 29, 2024
Scarcity appeals are at the heart of lots of marketing campaigns, but depending on the product you're selling, it should change how you employ them.
06:32 AM - Jan 25, 2024
If you analyse the sales data, it looks like special offers work. But in reality, you're not steeling market share from your competition, instead the majority of the sales increase comes from shoppers stockpiling. #ConsumerPsych
06:35 AM - Jan 24, 2024
Friday fun: Great spot from David Emmett "When your company slogan includes a negative, don't allow yourself to be filmed standing in front of the "no" part."
06:22 AM - Jan 12, 2024
If you're interested in both skiing and behavioural science, this is a fantastic read. How can BS be used to help improve safety in the backcountry.
https://www.asja.org/wp-content/uploads/2023/05/Behavioral-Science-in-the-Backcountry.pdf
https://www.asja.org/wp-content/uploads/2023/05/Behavioral-Science-in-the-Backcountry.pdf
06:38 AM - Jan 11, 2024
It's still just about the New Year, so it's time to make some predictions. What will bricks and mortar shopping look like in 2050?
06:31 AM - Jan 10, 2024
It's the new year, which means I have a new budget. What's are the best consumer psych or marketing science conferences to attend? This year the plan is to get out and meet far more people! (Bonus points if anybody can suggest any conferences in a ski resort....)
06:44 AM - Jan 02, 2024
Looking to do a PhD in Consumer Psych or Behavioural Science? PsychBangor are offering a fully funded PhD (including a stipend and a research grant) in psychology, and you get to come up with your own research question. Deadline: 12th Jan https://lnkd.in/dXYUuJZh
06:54 AM - Dec 18, 2023
(Edited)
With Christmas just about a week away, I'm starting to think about Christmas shopping. But what's the best present and how to wrap it? Turns out the psychological research has a few clues.
https://t.co/16xBBM4knQ
https://t.co/16xBBM4knQ
06:29 AM - Dec 18, 2023
Friday Fun: There are lots of great examples of companies mastering social media online, but it's hard to beat the US National Park Service. Here's a selection of some of their best posts. https://t.co/1ST2xovNB6
06:28 AM - Dec 15, 2023
Social norms form the bedrock of lots of behavioural science interventions, but how can you use it when you're trying to promote unpopular behaviour (e.g. encourage people to eat a vegetarian diet where only 10% of the population are vegetarian)?
06:30 AM - Dec 14, 2023
We've all heard the story that Coca-Cola turned Father Christmas red to match their branding. But it turns out that the story is a little more complicated than that.
https://www.linkedin.com/pulse/did-coca-cola-really-turn-father-christmas-red-gareth-harvey-232le
https://www.linkedin.com/pulse/did-coca-cola-really-turn-father-christmas-red-gareth-harvey-232le
05:40 AM - Dec 12, 2023
It's Christmas ad season - yippie. But how many are for drinks brands? Over a 5 day period between 6-10pm (on ITV, Channel 4 and Channel 5) 2,063 ads were shown. 86 were for alcohol brands. Is this more or less than you thought?
06:30 AM - Dec 11, 2023
So I thought it was about time I got around and created a personal website. If you want to know anything about me, feel free to take a look around (and before you say anything, I'm still working on optimising it for a mobile)
www.consumerpsych.ch
www.consumerpsych.ch
06:45 AM - Nov 30, 2023
Some interesting design changes going on at Walmart - which goes against the trend we've been seeing in most UK supermarkets over the last decade or so.
06:47 AM - Nov 29, 2023
When shopping in a supermarket, we pay more attention to products on the right of the aisle than those on the left.
06:38 AM - Nov 28, 2023
Job Alert: Post doc in consumer behaviour exploring how to encourage shoppers to eat plant-based & lab grown meat.
Location: VUamsterdam (Netherlands)
PI: Prof. Femke van Horen
Language: English
Salary:
€3,226 - €4,332 month
Deadline: Jan 17, 2024
Link: see thread
Location: VUamsterdam (Netherlands)
PI: Prof. Femke van Horen
Language: English
Salary:
€3,226 - €4,332 month
Deadline: Jan 17, 2024
Link: see thread
06:39 AM - Nov 27, 2023
2 Threaded Spouts
PhD Opportunity: 4 year funded PhD in Psychology and Decision Science, focusing on human agency.
- Supervisor: H_Sjastad
- Location: Norwegian School of Economics (Bergen) NHHnor
- Start Date: August 2024
- Deadline: 15th of January, 2024.
- More details in chain:
- Supervisor: H_Sjastad
- Location: Norwegian School of Economics (Bergen) NHHnor
- Start Date: August 2024
- Deadline: 15th of January, 2024.
- More details in chain:
06:42 AM - Nov 22, 2023
(Edited)
It turns out the real winner in the AI boom is Anguilla - a tiny British overseas territory with a population around 16,000. They control the .ai domain name and & set to raise $30 million in domain registration fees this year - that's 10% of its GDP!
https://t.co/NLIfLOKgUw
https://t.co/NLIfLOKgUw
06:31 AM - Nov 22, 2023
2 Threaded Spouts
Last week I discussed the legal & PR challenges of using facial recognition tech in Switzerland. However, it turns out that China got there before. They're using facial recognition tech in public toilets to limit how much toilet paper you can use!
https://www.bbc.co.
https://www.bbc.co.
06:25 AM - Nov 21, 2023
Turns out that both men and women are a sucker for a pretty face when it comes to conspicuous consumption.
06:27 AM - Nov 20, 2023
Friday Fun: OK, I'm not sure how many of these are genuine (and what are internet hoaxes - this is the Daily Mail), but either way, it made me smile!
https://t.co/3d221Q5LE1
https://t.co/3d221Q5LE1
06:37 AM - Nov 17, 2023
Job Alert: Behaviour Designer with ATB Financial (Canada) - - Requirement: Relevant masters and 3-5 years of applied behavioural science experience
- Deadline 19th Nov
- Location: Calgary or Edmonton (hybrid)
https://t.co/35aYfZeGqw
- Deadline 19th Nov
- Location: Calgary or Edmonton (hybrid)
https://t.co/35aYfZeGqw
06:43 AM - Nov 15, 2023
Think you know your brand logos? Think again. Turns out people's memory for brand logos isn't as good as we might assume. You might think this doesn't matter in practice, but there are some interesting implications when it comes to copycat brands and trademark legislation.
06:36 AM - Nov 15, 2023
I'm not sure how useful this finding is, but it's one of my favourite random facts. Maybe drink 3 pints of water before deciding which montage to take out? (and for the record I said, water not alcohol).
06:41 AM - Nov 13, 2023
Friday Fun: a fun ad which uses a couple of techniques to improve its effectiveness. Firstly, 1 in 4 sounds larger (and is easier to visualise) than 25%. Secondly, it makes use of the out group (mocking Americans). Finally, it uses Cunningham's Law to help grab your attention.
07:35 AM - Nov 03, 2023
