Peter Anthony Holder
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Twitter’s lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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thread 2/6
X — formerly Twitter — is shrinking meaningfully under Elon Musk, according to new data from mobile research firm Apptopia.
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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Since Musk bought the company in October 2022, it’s lost approximately 13% of its daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here.
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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Meta’s Threads, meanwhile, isn’t taking advantage, with stagnant engagement and little meaningful migration from Twitter.
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million.
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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The X app also has fewer active users who open the app on a regular basis
02:03 PM - Oct 21, 2023
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Peter Anthony Holder
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That's basically a similar reason to my being there. It's a promotional tool for many people whom I have or will interview, but I'm still looking for that once chance to bolt towards the exits
In response to Chevin Stone, M.Ed.
07:58 PM - Oct 21, 2023
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