Social Media Ecosystem
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My Hot Take: No one should be surprised that Twitter has fallen off a cliff. Some interesting nuggets here.
#sme #socialmedia #Twitter #Slate
12:49 PM - Oct 26, 2023
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Social Media Ecosystem
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thread 2/8
Since Musk bought Twitter in October 2022, it’s lost approximately 13 percent of its app’s daily active users, according to new data from mobile research firm Apptopia (that I was first to report last week on Big Technology), and its rebrand as X only accelerated the decline.
12:50 PM - Oct 26, 2023
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Social Media Ecosystem
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Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources. Its new data should put to rest the countervailing narratives over Musk’s management of X.
12:51 PM - Oct 26, 2023
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Under his stewardship, X’s daily user base has declined from an estimated 140 million app users to 121 million, Apptopia says, with a widening gap between people who check it daily versus monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking.
12:52 PM - Oct 26, 2023
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Under Musk, X’s key use case has degraded considerably. The app built its relevance by delivering in-the-moment updates on key news events from firsthand sources and reporters.
12:52 PM - Oct 26, 2023
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Social Media Ecosystem
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But Musk ditched this utility as he’s changed its main news feed algorithm; these days it privileges ChatGPT influencers, edgelords, and his business and culture-war confidants.
12:53 PM - Oct 26, 2023
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Social Media Ecosystem
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Musk also overhauled verification into a paid feature, putting a larger burden on the user to sort through who might be close to a story and who might simply be LARPing as a source close to the news. It’s one reason the app is offering few reasons for many users to linger.
12:53 PM - Oct 26, 2023
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Social Media Ecosystem
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thread 8/8
Beyond those UI changes, Musk’s July rebrand of Twitter to X—discarding a troubled but ubiquitous brand—caused the company serious harm. In both August and September, X lost more than 5 percent of its daily users month over month.

-End
12:53 PM - Oct 26, 2023
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