Jonathan Swainger
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thread 1/3
Here, Sweet Caps cigarettes sponsored a high wire walk before doing so again, but with a hot air balloon with "aeronauts" parachuting out. This was big stuff before WW I. The company installed an electric sign in downtown Montreal that, while advertising the cigarettes, provided the time and temp.
07:26 PM - Jan 29, 2024
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Jonathan Swainger
A
thread 2/3
The spread of the Sweet Cap signs across the country required cities to amend by-laws concerning illuminated signs and signs hanging out over the sidewalk. From and center was the Sweet Caps girl in uniform (often with the distorted conclusion from the Lancet in England).
07:26 PM - Jan 29, 2024
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Jonathan Swainger
A
thread 3/3
One Sweet Caps sign was erected in a rock outcrop in the middle the Lachine Rapids. The Sweet Cap signs soon dotted the urban landscape across the nation.
07:26 PM - Jan 29, 2024
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