Mark Rubin
A
Twitter’s Losing Advertisers

“More than half of Twitter’s top 1,000 advertisers before the acquisition have stopped advertising on the platform.”

(1/6) 🧵👉
08:04 PM - Mar 23, 2023
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Mark Rubin
A
In response to Mark Rubin.
Twitter’s Losing Advertisers

Advertisers are most concerned “that Musk has turned Twitter into a place where people can post racist, sexist, or otherwise harmful speech without much consequence.”

(2/6)
08:05 PM - Mar 23, 2023
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Mark Rubin
A
In response to Mark Rubin.
Twitter’s Losing Advertisers

“Some advertising executives say they no longer know who to talk to about their concerns because Musk has fired or laid off many key members of Twitter’s sales and brand safety teams.”

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08:06 PM - Mar 23, 2023
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Mark Rubin
A
In response to Mark Rubin.
Twitter’s Losing Advertisers

…and Twitter Blue is not the solution!

https://www.vox.com/techno...

(4/6)
08:07 PM - Mar 23, 2023
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Mark Rubin
A
Twitter’s Losing Advertisers

…and targeted advertising is not the solution!

https://www.vox.com/techno...

(5/6)
In response to Mark Rubin.
08:08 PM - Mar 23, 2023
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S Olson
A
In response to Mark Rubin.
Um, no, Facebook has a system that forces people to sign up under a 'real name' or something that sounds very like a 'real name'. And FB users are cool with 'snitching' on people on that site under pseudonyms.

When that happened to me, I left FB & the Meta companies for good
05:24 AM - Mar 31, 2023
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Mark Rubin
A
In response to Mark Rubin.
Twitter’s Losing Advertisers

…and a new CEO may not be the solution – Twitter’s too “broken” for that to help now?

https://www.vox.com/techno...

(6/6)
08:09 PM - Mar 23, 2023
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Lynn Dewees
A
In response to Mark Rubin.
I’d like to offer up my name as CEO of twitter. I’m certain I could do a better job than Elmo
06:13 AM - Mar 24, 2023
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Phil Schnyder
A
In response to Mark Rubin.
there are two main types of advertising: Brand (Apple, Coke, Ford) and Performance (think Ginsu knife). The brand guys are the biggest and most profitable. They don't measure ROI... Twitter lost a lot of these advertisers.
06:38 AM - Mar 24, 2023
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