Mara Einstein
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I’m old enough to remember that the “Max” part of HBO Max was not a modifier but alluding to Cinemax, the lesser barely watched sister channel to HBO.

Why would anyone rebrand it this way? Nevermind all the brand equity embedded in HBO?

Anyone else think the name is a bit too male overtoned?
06:22 PM - May 23, 2023
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just alex
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In response to Mara Einstein.
Yeah. LOL! I remember this, too. 🤭
It’s super weird they now want to be known by the name of the 24-hour, cheesy B-movie, cheap horror, soft-core porn relative of HBO…but ok.
06:40 PM - May 23, 2023
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