Martini C on Spoutible

For weeks, I have stated the media was behaving like Meta Threads' PR machine, and We The Press published a piece illustrating how the media started hyping Threads before ever trying the app. They outline how the media went from hyping Threads to quickly losing interest. It's an eye-opening piece.

wethe.press

‘Threading’ a Thin Line – We The Press

How Mark Zuckerberg's Threads app went from 'Twitter Killer' to reality check, and the Media's role in shaping perceptionsMark Zuckerberg’s ‘fantastic’ debut in the microblogging space was

09:10 AM - Sep 30, 2023

Phil Schnyder

@Phil

In response to Christopher Bouzy.

Great article, although what the author attributes to bias is the way the press works:
1) Companies like Twitter and Facebook have PR teams.
2) These teams pitch stories.
3) Journalists want stories that generate clicks.
4) "Meta launches Twitter killer" is a great headline and story.

09:55 AM - Sep 30, 2023

Martini C

@FeelingGood2023

This is what is killing journalism's credibility:

Journalists want stories that generate clicks.

In response to Phil Schnyder.

10:11 AM - Sep 30, 2023

Phil Schnyder

@Phil

In response to Martini C.

I think it's more due to a drop in journalistic standard - esp at the less professional pubs. In my experience, pubs always wanted to write what interests their audience. And headlines were written not by the journalist, but by an editor. There's a lot more pay to play now. Crap journalism.

10:34 AM - Sep 30, 2023

Martini C

@FeelingGood2023

In response to Phil Schnyder.

Then it's a media culture fixated on fueling disinformation and bias when the public desperately needs information presented with context and nuance.
There is a problem when people can't tell the difference between journalists and trolls.

10:36 AM - Sep 30, 2023

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‘Threading’ a Thin Line – We The Press